Cengage Authors

Industry Trends

At Cengage we are constantly keeping track of Industry Trends to help inform our strategic decisions. Click here for an infographic with some of the most significant trends based on third party data.

For additional insight into the data behind these trends, please refer to the following links for more in depth articles and information on these topics as well as other trends that are impacting authors, universities and the broader educational industry.

  1. Michael T. Nietzel, “College Enrollment Declines Again. It’s Down More Than Two Million Students In This Decade,” Forbes, December 16, 2019
    https://www.forbes.com/sites/michaeltnietzel/2019/12/16/college-enrollment-declines-again-its-down-more-than-two-million-students-in-this-decade/#365382cb3d95
  2. National Student Clearinghouse Research Center, Term Enrollment Estimates, Fall 2019
    https://www.forbes.com/sites/michaeltnietzel/2019/12/16/college-enrollment-declines-again-its-down-more-than-two-million-students-in-this-decade/#365382cb3d95
  3. National Student Clearinghouse Research Center, Term Enrollment Estimates, Fall 2012
    https://nscresearchcenter.org/wp-content/uploads/CurrentTermEnrollment-Fall2012.pdf
  4. On Campus Research, Student Watch: Attitudes & Behaviors toward Course Materials, 2018-2019 Report
    https://www.oncampusresearch.org/student-watch
  5. Student Monitor, Fall 2019
  6. Association of American Publishers, “Student Spending on College Course Materials Continues Multi-Year Decline,” June 2020
    https://publishers.org/news/student-spending-on-college-course-materials-continues-multi-year-decline-2/
  7. Management Practice Inc. Higher Ed Publisher Survey, 2020